The actor’s platinum-haired digital twin was created by the animators at Goodby Kansas Studio, the VFX geniuses who brought a digital Keanu Reeves into the Cyberpunk 2077 game and turned back the clock in Paris for Wes Anderson’s upcoming film The French Dispatch.
It’s something real that they’re dedicated to implementing.”įor her first initiative, Williams worked to create a digital avatar who will make her debut in the partnership’s launch video and appear at multiple VR events throughout the year. After I was able to sit down with some of the team at H&M and hear more about their concrete goals and what they’re planning to do, I realized it wasn’t this pipe dream. “It’s important for corporations to take that leap I was so curious. “H&M reached out and expressed that they wanted to make serious changes within their company and work towards a more circular fashion loop,” shared Williams on the phone from London. She was intrigued by H&M’s pledge to ensure that all the fabrics they use are sustainably sourced or recycled textiles by 2030. The partnership, which will continue throughout 2021, occurs in both real life and online, to reach as many people as possible and encourage them to recycle and reuse their clothes instead of tossing them in the trash.Ĭelebrity partnerships with fashion brands have become commonplace, but Williams was only interested in lending her name to something that could initiate change.
As H&M’s new Global Sustainability Ambassador, Williams unites with the mega-brand on a series of initiatives dedicated to creating a sustainable fashion future. The breadth of her creative output makes her latest project all the more enjoyable.
Post-Thrones, Williams has co-founded Daisie, a social media platform for creatives, collaborated with partner Rueben Selby on his debut ready-to-wear collection (In)visible Barriers, and played punk legend Pamela Rooke in Danny Boyle’s forthcoming Sex Pistols series. The actor and filmmaker, who rose to fame as part of the Game of Thrones ensemble, has emerged as one of Hollywood’s most versatile talents. We will contact you within 12 hours And you will have the product according to your requirements, see more on the available products. Below is a list of products available, Please contact us if you do not see this product in our product options. Not only the products are shown in the selection, but we also offer other products with this design.